Archive for July 24th, 2008

Vuja De

July 24, 2008


Dump Déjà vu; Switch to Vuja De !


Well, well, well – before you rummage the lexicon or wreck your brains.  `Vuja De’ is an expression coined by comedian George Carlin to the language—believe it or not, of business and innovation.  Carlin meant just the opposite of Déjà vu – looking at an unfamiliar situation and feeling like you’ve been there before.  But before you brush it aside as another piece of slapstick opinion, I must tell you that Carlin just hauled in a serious insight that all of us could use.


Let’s face it: Most companies in most industries have a kind of tunnel vision. They chase the same opportunities that everyone else is chasing; they miss the same opportunities that everyone else is missing. It’s the companies that see a different game that win big. The most important question for innovators today is: What do you see that the competition doesn’t see?

Embrace Vuja De.  Do things differently, get unique perspectives that are significantly more relevant.  You need new ways to beat the looming recession or even the oil price surge because not many of us have been thro that before.  Don’t waste time griping about it; do something about it, anything – trade in your SUV, take public transport, start a home business; just don’t go to the gas station to fill up.

Why did I bother to blog about it?  It resonates very well with what I had already said in a more professional context.  But I never expected this quick an endorsement from a multi-award-winning comedian who, for more than five decades, used his razor sharp humor to point out hypocrisy in people’s actions and words.

“May your soul rest in peace.  We love you, George!”