Stuff that separates a great leader from the good….? Sample this.
“Roberto Goizueta, the late longtime CEO of Coca-Cola, proved that there is no such thing as a mature business. His critical insight was an ability to define exactly what business Coke was in–a task that is far harder than you think. For instance, he taught his executives that when they set goals for market share, they needed to focus on the share of stomach, not the share of carbonated beverages. His adversary was water, not soda. By this definition, Coke’s 40%-plus market share became 3%, changing the company’s view of growth.”
That’s clarity for you…. Hats off to those great leaders !