Dislike something enough to sell it?

What do you do when you get bored of something? You try to get rid of it ASAP.  In other words, you become a good salesman. So when you are hiring your sales team, make sure they are not particularly in love with your product.  Shocked…? 

That’s the freakish insight I got from this FT story. 

Ad Scheepbouwer, CEO of Dutch telco KPN said this while declaring his pitch for iPhone franchise in the Netherlands –

I had one [iPhone] and I thought it was a pretty useless phone, to be quite honest.  The battery ran out in no time. I didn’t like the touch screen….“We’d be more than happy to sell it.”

That’s snarky enough twist…ain’t it?



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