My channel partner in the US drives a lot of deals my way. In return, I kick him back a neat slice out of my revenues and the experience has been fulfilling (Trevor, hope you feel that way too !).
But of late, he wants me to hop on to a major “bRandwagon” to increase the visibility of our service offerings. Not that I am against that idea, but then I fear losing my unique advantage of offering the full spectrum of Investment Banking services at a fourth of the cost charged by Deloitte or E&Y. I now have the liberty of focusing on smaller niche clients in need of quality due diligence, valuation and M&A services within $5 MM -$25MM range, that the Big Four will not even care to look at. Thank you, Big Four ! Your crumbs are my full meal…
The worry I have with branding is I should not end up enlarging my profile and end up intimidating my potential clients that are usually expansion stage. Trevor somehow feels that it won’t. The going is good now and I don’t want a slower deal flow. I operate from India and despite the Dollar turning a dog, my margins come through. The advantage of doing business from India is exactly that, you can always find a cheaper vendor. If you are good at oversight, you can get the world’s best quality too. I prepare all templates and give them precise mandates for execution. It yields me fantastic results and my clients keep coming back. What more do I need?
So why board the bRandwagon? I employ my pet theory here. Procrastinate, of course.
I know a client of mine bought over $15,000 of software in the past two years to help him with his computer, 80% of it is still unopened and or unused when I last checked. It might help if he started by removing the software kit from its packaging.
The world, I guess is just teeming with procrastinators. Some delay important surgery. Some people hold off on taking courses or changing jobs. Others delay household chores or washing their cars. Some even hold off on getting born (That was me. Sorry Mom.). I am slightly better, I don’t put off my car wash. Lucky that way, it just costs me $ 4 a month (yes, the digit 4, not a typo) and my driver costs me under $ 160 a month, and only he can manage that insane traffic. I love this India advantage.
I am beginning to realize it’s helping me in getting rid off my worries. This art of resting the mind and the power of dismissing from it all care and worry is probably one of the secrets of energy in our great men. So I keep harking on time zones and tell myself – don’t worry about the world coming to an end today, it’s already tomorrow in Australia.
Anyway, master procrastinators are rarely appreciated. When you can’t handle events, just let them handle themselves. Believe me, they do a damn good job. My advise for people who are always anticipating trouble – don’t hurry to worry. If you do, you manage to enjoy many sorrows that never really would happen to you.