Try the next cool thing instead !

I have often found startup entrepreneurs claiming “we want to be the Amazon in ……, we will be the Google in …….space” etc.  Modeling businesses after these success stories are alright so long as the desire to replicate does not crowd innovation out, which is the holy grail of startups that earned them that distinct reputation.   

The advantage of being a startup is that you don’t have too many rules to follow or approvals to take for doing what you think is right.  The freedom liberates you from constrictions, results in creativity that is the springboard of innovation.  When you are conscious of your thoughts and actions every moment, you will never slip into forming judgments. You simply don’t need to do what Google or Amazon did to succeed.  Why not be a benchmark yourself at something new instead of building the  brand equity of others ? 

The trouble with being judgmental is that our preconceived notions distort actual vision of life. When all our thoughts are centered around a predisposed state of mind, we see only what we wish to see or how we want them to be instead of how they are. We modify facts of our observation to suit our perception.  To relate it to a daily event, when we meet a person, we form a judgment about the person and then we collect facts that support it ; those which don’t conform are rejected.  Clearly, the casualty here is objective assessment.  That’s why being judgmental sucks.  

I often learn a lot from kids.  Kids never have fixed ideas about life or how it ought to be.  That’s why they are always cheerful and full of smiles.  All things are new for them and never take anything for granted.  They live fully every moment and they fear nothing. They don’t look at other happy kids to delight themselves. They give themselves joy by accepting things around them as are.  It’s ironic and indeed sad as we grow up, we trade a lot of useful natural instincts in for acquiring all that junk.  

While forming the startup idea, drop all your prejudices and opinions and look at the problem that you wish to solve. Find out what’s wrong with the solutions that already exist or what could be done to improve upon it. Analyze the pain points of users of a bad product or service and learn from them how they wished it were. Soon you’ll understand a thing or two about user perception and will tend to design only things that are user friendly.  

I don’t mean you stop marveling at yesterday’s heroes. It’s your turn to build the next spectacle for the rest of us !


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